“Food Tours” capitalised on the success of “Food Wars” and catapulted us to new heights.

I was responsible for pitching, planning, and executing multiple “Food Tours” trips to places like New York, Texas, and Los Angeles. I provided personality, humour, and insight to the videos in both the role of local and as a tourist.

With an average watch time of almost 10 minutes on Food Tours episodes, we were constantly learning and adapting to the longform digital video landscape to deliver entertaining and commercially successful content.